Platform | Actions | Who are empowered | The results of empowerment |
7-11 | Translating market information to small firms. To connect with their suppliers closely. Introducing services to enable customer participation, for example, “ibon” in Taiwan. | Small firms (suppliers) Customers | To respond to the market quickly. Shortening the time period of introducing new products. Broadening the scope of service offerings. Changing customers’ daily behavior. |
eBay | Creating an organic eco-system for empowered buyers and sellers Worldwide replication of the service model | Number of sellers and buyers Diversification of sellers and buyers | Scale of sellers and buyers brought abundant transaction items into the system. |
Hollywood | Constructing a movie producers’ network Accessing market information through the main producers. | Changes to the eco-system | Emerging new service firms (for example, 3D or animation studio) to fit the technical requirement of new movies. Innovative type of movies (3D or animation). New type of services, for example, DVDs. |
iTunes store | Creating a centralized eco-system for empowered buyers and content providers To connect the system with popular devices (iPod and iPhone) | Categories of service offering Consumers Suppliers | Changing consumers’ purchase behaviors. Changing the distribution system of digital content. More and more innovative APPs and programs of good quality appearing. Bringing new opportunities to create new devices (iPad). |